A McCann Canada winning campaign: turning an everyday pit stop into a proudly Canadian moment, celebrating the road ritual with an unmistakable Canadian gesture – The “Hat Trick”.
CATEGORY /
ADVERTISING
YEAR /
2026
ROLE /
GRAPHIC DESIGNER
BRIEF /
PETRO-CANADA | MCCANN CANADA
ART DIRECTOR
ROB ALMEIDA
COPYWRITER
ELIJAH CUMBO
ABOUT THIS (WINNING) CAMPAIGN
The brief was to increase either ice or car wash sales while reinforcing Petro-Canada’s proudly Canadian identity. We expanded this into one unified concept covering both, with an additional focus on fuel sales. This was selected by McCann Canada to be presented to Petro-Canada.
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AI–FREE
Every final visual product shown above, was designed entirely by me, without the use of AI.
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